Geenen went to school at the Fashion Institute of Technology (FIT) in
NYC for accessory design and started constructing shoes and handbags.
While there, she knew that she wanted to design her own line someday.
She went to work for the DONGHIA Showroom in NYC starting out as an
intern sorting fabric samples, and trying to learn everything she
could about the textile industry. Chelsea quickly moved up to sales
representative and started playing with the big boys and girls. She
thought she had made it, Minnesota girl moves to the big city! But
Chelsea was not done there. She moved to Chicago to manage a showroom
and from there back to Minnesota where Chelsea became the outside
sales representative for textile companies such as Designers Guild,
Clarence House, Osborne & Little, and Nina Campbell. If you are
familiar with any of these designers’ prints you would know where
she gets her inspiration from. Chelsea loves COLOR, putting different
patterns and textures together and hopefully introducing a fresh take
on fashion in the children’s marketplace. After constantly working
for designers she thought to herself, “I am a designer too, and
I should start my own line”. So that’s just what she did.
Chelsea left her position and made it happen. In Chelsea’s words “I
have an amazing team of people that work with me.” We are based
in Minneapolis and all the shoes are made in Minneapolis as well.
Another fun thing about the line is that all of the shoes are named
after people that I love and who are important to me. Some of them
are a bit crazy! The de-bossed logo on the bottom of the shoes is
based on my Nana’s vintage broach (which my very talented brother
designed). And how could I forget the most amazing part of the shoes
– the snap on and off option! People go crazy for this! You may
purchase additional snap on bouquets & bowties or whatever you
choose. I love the SHELLY SHOES WITH THE BROOKS BOW-TIES. I want you
to create something FABULOUS with my shoes! Choose the shoe and add
on the SNAPS! Your little one will always be in style with all the
OPTIONS! We are adding Chelsea Baby headbands to our collection with
snaps so you can change it up. And best of all, the shoes are machine
washable. Just pop off the bouquet or bowtie and throw them in the
wash! SO EASY!
you to everyone who participated in my success!
I AM TRULY GRATEFUL.